Based in Amsterdam with the perks to make your accomplished older brother jealous. 

We are a small team set out to change the nature of financial planning by reclaiming control of our financial futures. We make sophisticated financial products and advice available to everyone. Help us reinvent personal wealth planning!



Every day we lunch together. Lunch is on us.

 Flexible hours

We don't clock in and clock out. We trust each other to be committed and do great work. Your schedule is your own.


We offer stock options and the salary that you need to forget about money and focus on building something you love.

 Commuter benefits

Catching train, bus, or drone to the office? We take care of your monthly subway or bus pass to make your commute easier.

 New gear

A shiny new laptop of your choice. We provide you with all the gear you need to get the job done. A 27" display is standard.

 Amazing location

We have an amazing space right in heart of Amsterdam. When we finished working, we can easily jump into one of the many bars in the city.

 Vacation Policy

Rest is important and sometimes that requires getting away for a bit. That's why we have unlimited vacation policy; work hard and take time when you need it – including 25 paid days.

Rockstart Accelerator

2016 Web & Mobile Netherlands Alumnus

ING Innovation Studio

2016 Alumnus

"When the people who offer products and advice stopped caring about you, I start."

Alexander Brouwer, CEO & Co-founder Surance

Alexander Brouwer

CEO & Co-founder

Rob Willems

CPO & Co-founder

Lizzy Houben

Product Manager

Rogier Roukens


Laura Sagen

Creative Director

Gaston Siegelaer

Quantitative Financial Specialist

Anrike Visser

Marketing Manager